Above I have created a timeline using an online program called 'TimeToast', I wanted to show how music videos and the industry have evolved from the 1900's.
I also think that in order to create a music video, I need to fully understand the history of music videos so I will be able to create a professional looking music video of my own.
Music Videos today are created in order to be used as a marketing device to promote the artist or the band and to help with the record sales. Modern music videos are aired and released at specific times as the timing of the release can affect the sales of the music video and other merchandise such as concert tickets, album releases etc.
I have reviewed the A2 media brief, for this year the brief is to create a music video as well as a promotion package for the release of an album. Which should also include a cover for its release as part of a digipak and a magazine advertisement for the digipak.
For A2 media I have decided to work work with Georgina Jefimik as I believe we will work well together and allocate tasks to each other fairly and productively as we both posses different qualities that will benefit our overall outcome.
We will now begin our relevant research and planning for our own music video idea.
The task was to create a music video to an existing music track. We listened to the song and did not view the video itself, as we wanted to have our own individual impressions of the track 'Black Hole Sun'. I worked with Georgina and together we came up with an idea for a music video. We decided that the music itself sounded and suited a country and western theme. We wanted our video to be simple and not to complicated. We also said that we wanted a country feel to it along with a modern western twist. Also we believed that a lot of music videos focus more on the artist than the music itself. We wanted to subvert this and make our video more about the music rather than promoting the artist.
Our music video for the song 'Black Hole Sun'
would begin with a young man dressed as a cowboy, he would be the distance and
barely visible. He will he then begin to walk towards the camera. The video
will be set in the desert, and there will be several scenes on a deserted
highway. As we want our video to depict loneliness and self loathing. Because
there will be a scene at the end where our cowboy will find 'himself' and his
band. The camera will switch from clips of the man alone to clips of him
and his band actually playing the music in the desert. The ending shot will depict
the cowboy jumping into the back of a pickup truck, which will then drive off
into the distance. The whole video will have an american vibe to it. Me and Georgina also considered the 'Mise En Scene' of our video. We mainly considered the outfit that our main character, the cowboy would be wearing. We decided that the man should appear simply dressed, in pale blue ripped jeans, a checked shirt and a white T - Shirt beneath. We also said that he should carry his guitar in a case on his back, to emit a rocker cowboy persona. We also suggested that the band would wear dark clothing, so that the cowboy appears different and unique. Also regarding the sound we wanted the track to be played whilst the artist is singing synchronized to the music.
Actual Music Video
The video above is the actual music video for the song "Black Hole Sun'. The video is surreal and apocalyptic as it centres around a surburban neighbourhood in which all of the residents get sucked into a black hole. The people in the video are false and they seem oblivious to the real world, this is why they get sucked into the black hole. The music video itself was released in 1994, and it won an award for the best metal/ hard rock video at the MTV Awards.
